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First step in the beginning of search engine optimization process is to make sure that the organic elements of your Website are fully optimized. It is very important for every page of the Website to be optimized for search-engine purposes. Search engines in reality do not rank Websites; instead, search engines rank individual Web pages.

There are various important factors that you can optimize on your Web pages. The most important element of each of your Web page is a substantial and a unique content. However, there are additional items that need to be optimized such as adding correct title tags; file names; Meta keyword tags; Meta description tags and Meta robots tags.

SEO

Title Tags
Every page of your Website should have a distinct title tag that contains target keywords you want to rank for. The text contained in your title tag indicates to search engines what your Web page is about. The text in your title tag should include not only target keywords but also a short summary statement describing what your Web page is about.

Header Tags
Header tags are used to relate importance to keywords or phrases within a Web page. Placing a selection of text inside a header tag tells the search-engine spiders that the text is of a certain level of importance.

File Names
First things search engines discover when crawling through Web pages of your Web site are your file names. It is important to title your pages with search-engine optimization in mind in order to establish relevance to a certain topic or a keyword.

Meta keyword tags
Meta keyword tags are used to specify the relevance of a specific Web page to certain keywords. The keywords that are enclosed in your Meta keywords tag work together with the Meta description tag to describe the content of a specific Web page.

Meta Description Tags
Using Meta description tags you can summarize what your specific Web page is about. Most of the search engines display Meta description tags right below the Web page titles. Meta descriptions tags play an important role on improving your rankings for search engines.